One Easy Way to Represent Your Client Better – Columbus, Georgia Lawyer Mark Jones
ALWAYS BRAG ON YOUR CLIENT TO ANYONE WHO WILL LISTEN
One of the best bits of advice Lawyer Mark Jones ever got on representing a client is to ALWAYS BRAG ON YOUR CLIENT TO ANYONE WHO WILL LISTEN. I call this the “Always Be Bragging” technique or “ABB” for short.
Lawyer Mark Jones learned about ABB from a continuing legal education conference in Birmingham, Alabama. A passionate Plaintiff’s attorney spoke and argued that as representatives of a client we must always brag on our clients to everyone, whether it be an insurance adjuster, opposing counsel, a judge, or a jury. This advice left a lasting impression on Lawyer Mark Jones in his representation of the residents of Columbus, Georgia and Phenix City, Alabama.
There are four implications of ABB in representing your client:
(1) Conscious Effort is Required to “Always be Bragging”
You must consciously make a focused effort to talk highly of your client to anyone at all possible times. And when I say anyone, I mean anyone. That low-level adjuster who calls merely to get your fax number? ABB her. Tell her your client is awesome. That your client helps little old ladies cross the street. Then give her the fax number.
ABB is obviously designed especially for those who will be making decisions that impact your client’s well being. It’s hard to do this consistently, and it feels a little awkward at first when you start bragging on your clients to everyone. But after a while, it comes much more naturally, and you start to feel good about saying nice things about someone that you have the privilege of representing.
(2) Always Be Bragging Means No Negative Talk About a Client, Ever
ABB means you should never say anything negative about a client. Ever. To anyone. Including staff. Keep those thoughts to yourself. Opposing counsel will point those things out to you in negotiations, the mediation, or the trial. Do not let negative thoughts corrupt your representation. If you cannot find something nice to say about your client, you should not be representing them. Truly, if you do not like your client, a judge/jury/decision maker will hate your client.
(3) Always Be Bragging Requires Specificity
Do not just say that your client is a nice man/lady. You need to get specific because people are already skeptical enough. Give them concrete proof by specific reference to good characteristics associated with your client.
Adjuster calls to make an offer on a claim:
“Mr. X is a great man and deeply respected in this community. He has run a successful small business in this town for many years, and a jury will identify with him. You should pay your policy limits on this one.”
(4) Always Be Bragging Means You Are Your Client’s Wingman
ABB is just another form of advocacy. It’s a technique. But it should stem from a genuine desire to serve someone besides yourself. ABB means you always have your client’s back so long as having the client’s back does not mean violating the law, the rules of professionalism, or misrepresenting something.
ABB does mean that, generally speaking, after you give your client advice, if the route the client chooses is against your recommendation, you still support the client — even if you know what the client is doing is unwise. It’s a bit like that scene from Top Gun where Maverick decides to “buzz the tower.” Goose still flew with Maverick even though he well knew that Maverick had a nasty habit of “buzzing” the tower with his F-4 Tomcat:
Lawyer Mark Jones is Columbus, Georgia’s wingman! Mark actively represents clients in family law, criminal law, workers compensation, and personal injury claims. Call Mark today if you have a legal issue you need to discuss with him at 706-225-2555!
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